LISTEN: NBCUniversal Media Group Chief Matt Strauss on Growing Peacock, Testing Membership Rewards and Becoming a Daily Habit With Users

Variety's 'Strictly Business' podcast features conversations with industry leaders about the business of media and entertainment

By Cynthia Littleton

Cynthia Littleton

Business Editor

Latest

• LISTEN: NBCUniversal Media Group Chief Matt Strauss on Growing Peacock, Testing Membership Rewards and Becoming a Daily Habit With Users 11 minutes ago
• LISTEN: Fear, Loathing and Endless Potential: AI4 Conference Takes Stock of Transformative Technologies 19 hours ago
• FCC Eliminates TV Station Ownership Cap in Win for Nexstar and Other Big Broadcasters 1 day ago

On today’s episode of Variety‘s “Strictly Business” podcast, Matt Strauss, chairman of NBCUniversal Media Group, expands on the evolution of the Peacock streamer and his view of the “the great re-bundling” that is underway for streaming media.

Strauss, who is a 22-year veteran of Comcast and NBCUniversal, unpacks the deal that NBCU recently struck with YouTube to make Peacock available to all YouTube Premium subscribers, which promises to bring in “many millions” of subscribers when it kicks in next year. Strauss also weighs in on the vision for building out the Peacock platform as a form of membership system that can bring consumers deeper into everything NBCU has to offer, from theme parks to partnership perks with big NBCU ad clients.

Related Stories

Adam Driver Turns Down So Many Marvel Movie Offers That It's 'Become a Tradition' at the Studio to 'Zoom With Him and Then He Passes'