Matt Cherniss on Apple TV’s Impressive Emmys Batting Average, and When ‘Widow’s Bay,’ ‘Pluribus’ and ‘Severance’ Might Return

By Michael Schneider

Michael Schneider

Variety Editor at Large

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Apple TV execs can’t help crowing at their Emmy nomination batting average: 87 nominations (the platform’s best showing yet) across 15 programs — out of just 31 titles that were submitted for voter consideration, less than half of what its competitors submitted.

“This just reinforces our strategy, the ‘quality over quantity’ approach to programming that continues to reward us,” says Apple TV programming head Matt Cherniss. “It certainly rewards the talent who decide to come hee and make shows for our service.”

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