Menswear Designer Todd Snyder on His Brand’s 15th Anniversary and Having Ryan Gosling and Matt Bomer as His First Celebrity Customers

Variety has the exclusive first look at the new ad campaign for Snyder's capsule collection with Lagavulin Whisky starring 'The Gilded Age' actor Ben Ahlers

By Marc Malkin

Marc Malkin

Senior Editor, Culture and Events

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Fashion designer Todd Snyder remembers the first time he learned a celebrity was a fan of his work. It was 2013, just two years after he launched his eponymous menswear brand following career-making turns at Ralph Lauren, Gap Inc. and J. Crew.

“We were all sitting there together because it was maybe only five of us in the company. We were still very small,” Snyder recalls. “The guy who runs our e-comm said, ‘Oh my God, Ryan Gosling just ordered from us!’ We were small enough that we could see orders when they came in.”

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