Meta AI Can Now Use Your Instagram Photos Without Consent. SAG-AFTRA Urges App Users to Opt Out: ‘Take Action to Protect Your Likeness’

By Zack Sharf

Zack Sharf

Digital News Director

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SAG-AFTRA is urging its members and all Instagram users to take action against Meta’s new Muse Image model, which has been woven into the Instagram app and makes public accounts susceptible to AI generations of their content. Per Wired: “All someone has to do is tag your account’s profile in a prompt— if it’s public — and they can use Meta AI to generate an image using your likeness.”

“Meta now lets anyone use your Instagram photos in AI images without your consent,” SAG-AFTRA wrote on social media, adding the organization ” recommends that members (and all Instagram users) opt-OUT of Meta’s new AI image generation tool, Muse Image. Take action to protect your likeness.”

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