Meta has begun testing a premium subscription on Instagram in a few countries, the company confirmed to TechCrunch on Monday. The subscription, called Instagram Plus, give subscribers access to exclusive features. The move comes two months after Meta told TechCrunch that it was planning to test new subscriptions on Instagram, Facebook, and WhatsApp.
Among the premium features on Instagram is the ability to view a Story — a photo or video post that disappears after 24 hours — without the poster knowing you viewed it. Subscribers can also see how many people have rewatched their own Stories, Meta told TechCrunch in an email.
