MFF & CO Developing Cinematic Universe Based on ‘Possible,’ William Ury’s Best-Selling Guide to Conflict Resolution (EXCLUSIVE)

Apr 20, 2026 8:56am PT MFF & CO Developing Cinematic Universe Based on ‘Possible,’ William Ury’s Best-Selling Guide to Conflict Resolution (EXCLUSIVE)

The leading entertainment studio acquired the rights to the best-selling book on conflict resolution and is currently working on a fictional adaptation of the text

By Rafa Sales Ross

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Rafa Sales Ross

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Miura Kite, William Ury, Mariana Oliva and Marcos Nisti courtesy of MFF & CO

International entertainment studio MFF & CO has optioned the rights to William Ury’s book “Possible: How We Survive (and Thrive) in an Age of Conflict.” The company is set to develop a fictional universe inspired by the negotiator’s vast experience in mediating high-pressure situations such as nuclear standoffs, labor disputes and peace talks across four continents. 

The original book offers a practical framework on how to deal with conflict, introducing what Ury coined “Path to Possible,” as well as techniques such as “Victory Speech” and “The Balcony” as tools for radical collaboration. MFF & CO hosted the author in Los Angeles last week to introduce the project at The Assembly, the company’s salon-style conversation series held at their offices. A select group of industry figures was also welcomed at the event to meet the author. 

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