‘Money Heist’ Producer Sonia Martínez Appointed El Estudio Director of Contents, Spain

Martínez’s oversight includes creative strategy, development and production of film and TV projects and the corporate consolidation of El Estudio.

By John Hopewell

John Hopewell

Chief International Correspondent

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In a high-profile appointment, Sonia Martínez, an iconic TV executive on Spain’s modern TV scene behind “Money Heist” and “Locked Up,” has joined the Pablo Cruz-headed El Estudio aiming to power up its growth in Spain. 

Established in 2020, El Estudio has offices in Madrid and Mexico City. Martínez will serve as El Estudio’s director of contents in Spain. Her oversight includes creative strategy, development and production of film and TV projects and the corporate consolidation of El Estudio in Spain.  

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