By Brent Lang
Plus IconBrent Lang
Executive Editor
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Courtesy MRC Media Rights Capital has established itself as a champion of innovative filmmakers like Edgar Wright, Emerald Fennell and Chloe Domont. But the movies these auteurs deliver defy categorization and that presents its own challenges.
“A lot of the movies we make don’t have a lot of obvious comps so they tend to be very difficult for the marketplace to properly evaluate,” admits Brye Adler, MRC’s co-president of film. “Something like ‘Wuthering Heights‘ is an R-rated period romantic drama, but describing it like that doesn’t reflect its potential to be distinctive, which is why it worked. Or you can’t put ‘Cruel Intentions’ and ‘The Talented Mr. Ripley in the same category, but that’s what ‘Saltburn’ is. The system does not compute what we make.”
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