Much Ado About Matcha: ‘Ceremonial Grade’ Matcha Takes Center Stage on Reality TV — and Online

By Tim Chan

Tim Chan

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The topic of “ceremonial matcha” became an unlikely plot point and instantly meme-able moment on the latest season of “The Real Housewives of Beverly Hills,” as cast newbies Rachel Zoe and Amanda Frances clashed over the latter’s super specific drink order.

“Is your matcha good?” Frances asked a coffee shop worker during a season 15 catch-up date with Zoe. “Is it ceremonial grade?”

Zoe responded with a roll of her eyes in a confessional, sighing, “Is it ceremonial matcha? Like, why? Does that mean [the matcha] is like, blessed?”

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