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Music Industry Moves: Universal Music Names Libby Bush President of Global Brands and Commercial Partnerships; Avex Acquires 85% of Brandon Silverstein’s S10 Entertainment

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CitrixNews Staff
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Music Industry Moves: Universal Music Names Libby Bush President of Global Brands and Commercial Partnerships; Avex Acquires 85% of Brandon Silverstein’s S10 Entertainment
Sep 29, 2026 2:31pm PT Music Industry Moves: Universal Music Names Libby Bush President of Global Brands and Commercial Partnerships; Avex Acquires 85% of Brandon Silverstein’s S10 Entertainment

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Jem Aswad

Executive Editor, Music

jemaswad See All Libby Bush

Universal Music Group has named Libby Bush to the newly created role of President, Global Brands and Commercial Partnerships, starting in November. According to the announcement, she will “lead a new global function that brings together UMG’s brands, media, and commercial partnership businesses, including Universal Music Group for Brands … Spanning digital platforms, physical products and live experiences, these collaborations will be rooted in artists’ originality and authentic connections with fans.” Based in Los Angeles, Bush will report to UMG’s Chief Operating Officer Boyd Muir.

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