NBC Sports Uses World Cup Fever to Spark Interest in Premier League Return

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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NBC Sports hopes to keep the nation’s summer of soccer alive, harnessing the interest in its World Cup telecasts on Telemundo and Peacock for its annual focus on Premier League play.

NBC Sports and the league on Thursday launched “Find Your Match,” a shareable, interactive 11-question quiz that pairs die-hard fans or even the merely curious with a Premier League club based on personality traits and cultural interest. The result, says Lyndsay Signor, senior vice president of marketing at NBC Sports, is a connection that will result in NBC and the League being able to send each participant information about how to watch the team during the 2026-2027 season, which kicks off across NBC, Peacock and Versant’s USA Network.

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