Netflix Content Chief Bela Bajaria on Overseeing Global Storytelling: ‘My Super Power Is I Hire Really Great People and I Let Them Do Their Job’

By K.J. Yossman

K.J. Yossman

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Bela Bajaria oversees 27 local teams around the world who produce content in 50 different languages for more than 50 countries. The secret to the Netflix content chief’s success is finding the right people — and letting them shine.

“My superpower is I hire really great people and I let them do their job,” Bajaria said during a keynote conversation at international confab Mipcom with Variety’s co-editor-in-chief Cynthia Littleton. The formidable exec, who has been at the powerhouse streamer since 2016, was in Cannes to accept the Vanguard Award from Variety and Mipcom.

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