Image source, Getty ImagesImage caption, Mark Goldbridge (right) - real name Brent di Cesare - has more than 3.7m subscribers across his two YouTube channels
ByEmily SalleyBBC Sport journalist- Published17 minutes ago
Gary Neville's The Overlap has bought Manchester United influencer Mark Goldbridge's YouTube channels.
Goldbridge's The United Stand channel has 2.26m subscribers, and involves viewers watching his live reactions to Manchester United games.
His That's Football platform - which looks at the sport more broadly - has 1.46m subscribers.
The Overlap, which was co-founded by former United defender Neville in 2021 and produces podcasts, videos, and social content, has paid an undisclosed seven-figure sum for the two channels.
"We are building what we believe will become one of the most exciting independent football communities in the world - one that gives fans direct, personality-led content," said Neville, who is the executive director of The Overlap.
"The United Stand and That's Football are two of the best-known football channels on YouTube, and our intention is to develop them into the most compelling Manchester United and football news channels in the market."
The Overlap's YouTube channel has 1.66m subscribers and its content includes its flagship show Stick to Football, which features Neville and fellow pundits Roy Keane, Jamie Carragher, Jill Scott and Ian Wright discussing football matters.
In the announcement of the deal, the Overlap said Goldbridge's channels will undergo "significant editorial expansion" under their ownership.
It said it will introduce a new Stick to United strand which features former players and journalists, alongside a daily news show called Daily United.
Goldbridge, whose real name is Brent di Cesare, said: "I've spent the last 10 years building The United Stand for Manchester United fans and That's Football for all fans, and I'm prouder of that than anything I've ever done.
"This deal is about what comes next. The Overlap has the ambition, the credibility, and the resources to help me take what I do to the next level."
Clips from Goldbridge's videos often go viral online for his outlandish reactions and controversial football opinions.
Last year, the 47-year-old became one of the first content creators to secure live rights for top-flight European football. He was named among the rights holders for live Bundesliga matches for the 2025-26 season.
"Mark has built two of the biggest audiences in this space, and this deal accelerates everything we are building towards," said Scott Melvin, the executive director of The Overlap.
In January, media and entertainment company Global acquired a majority stake in The Overlap.
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