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Brian Steinberg
Senior TV Editor
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Cheyne Gateley for Variety Nielsen said it will delay even further the release of its popular “Gauge,” a monthly snapshot of viewing across linear and digital screens after some clients became alarmed by a downturn in streaming audiences following a decision by the measurement giant to add new data to its mix.
“While we planned to share February’s The Gauge and Media Distributor Gauge on March 24, we will be pushing the delivery of both reports back,” said Peter Naylor, Nielsen’s chief client officer, in a letter issued Friday and reviewed by Variety. “We will not be making any methodological changes for The February Gauge and will be releasing it in April with the same methodology that we used for January.”
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