After Sergi Bastardas’ decade at Amazon and floriculture startup Colvin, one thing always stood out — the feeling that there wasn’t enough efficient “human infrastructure” to manage the workers behind the scenes. He took this feeling and, in 2025, alongside his co-founders Nacho Travesí and Antonio Melé, launched Orbio, an enterprise startup that helps businesses manage frontline workers — using AI agents, of course.
On Monday, the company announced a $21 million Series A in a round led by Dawn Capital. The startup says its customers already include Poke and YUM! Brands (owners of Pizza Hut, Taco Bell, and KFC), to onboard and manage their frontline employees. Bastardas said customers are progressing from using Orbio in pilot to now fully deploying the software. As an example, he said that at behavioral health provider The Stepping Stones Group, Orbio now runs the company’s full US operation, with 20% more candidates making it through to get hired
