‘Our town is making jeans again’: meet the firm reviving jobs and skills in Wales

In the first article in a series on high end British manufacturing, we visit the Hiut Denim factory in Cardigan

Worn on the streets of London’s Soho, San Francisco or Sydney, every pair of high-end jeans made by Hiut Denim comes from the rather unlikely location of a small coastal town in west Wales.

Cardigan, with a population of just 4,200, has a proud history of denim production and was once home to Britain’s largest jeans factory, even if the town’s name recalls a different garment entirely.