Plus Icon
Jennifer Maas
TV Business Writer
@jmaasaronson See All
Overwolf Ads Gaming media company Overwolf Ads has launched a new in-game audience map product, which it describes as “the industry’s only media planning tool that enables advertisers to identify exactly where their target audiences play across more than 5,000 major PC game titles — including Fortnite, Roblox and more — and understand the potential reach available within each environment.”
Debuting this week at IAB PlayFronts 2026, Overwolf’s new in-game audience map allows brands to enter target audience demographics from existing media briefs, including segments such as “parents of young children” and “in-market SUV buyers,” per the company, so the platform can map those audiences across the gaming ecosystem, providing data that shows exactly where and what games these audiences play.
Related Stories
