Peacock Launches Test of Membership Rewards Program With Perks Including NBCU and Bravo Merch Discounts, Free Pizzas

By Todd Spangler

Todd Spangler

NY Digital Editor

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NBCUniversal‘s Peacock launched a limited new membership program in a beta test with a variety of perks — aimed at keeping them from flying the coop as streaming subscribers, as well as driving incremental revenue from marketing pacts.

The test of Peacock’s membership program is available initially to a limited, “randomly selected” group of Peacock Premium and Premium Plus subscribers, according to NBCU. “Through a mix of NBCUniversal benefits, partner offers and exclusive experiences, the program will recognize and reward Peacock subscribers, deliver added value, and create deeper connections to the fandoms that power NBCUniversal,” the company said.

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