PinkPantheress Teams Up with Etsy Sellers to Bring the London Look to the Desert

By Alexis Mikulski Ruiz

Alexis Mikulski Ruiz

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Trends may come and go, but some aesthetics never lose their appeal, like the timeless London-girl look. First emerging in the sixties, the style has evolved over the decades into one of fashion’s favorite dress codes. From Alexa Chung to Daisy Edgar-Jones, plenty of names have become synonymous with the aesthetic, but few embody it quite like PinkPantheress.

Now, she’s taking that signature style to the desert. The singer recently teamed up with Etsy to launch an exclusive festival collection inspired by her distinct vibe. Created in collaboration with independent sellers, the collab reimagines festival merch with a range of accessories, from scrunchies to bangles, priced from around $16.

Many of the pieces highlight PinkPantheress’ signature red tartan pattern, an emblem that has become central to her visual identity, appearing in her stage outfits, album artwork, and music videos.

“Working with Etsy sellers just made sense to me — they care about the craft the same way I care about the music. I wanted my fans to have something that actually feels like them, not just a logo on a tee. Tartan has been my thing since the beginning, and seeing my fans show up in it at shows is my favorite thing. I hope the scrunchie, the nails, the bangles all feel like a little wink between us,” PinkPantheress said in a release.

Charmed Tartan Plaid Scrunchie

$67.85

Save 15% when you buy 3 items at this shop

Press-On Nails

$100.00

Only a few left on this set of intricately hand-painted press-on nails

Tartan Plaid Red + Blue Knot Bangle 

$52.00

Get a set of 4 to mix and match, stack, or wear solo.

The collaboration is part of Etsy’s broader festival initiative, which also features collections from artists like Willow Avalon and Laufey. Each collection reflects the artist’s individual style, making the pieces feel personal and authentic.

PinkPantheress first broke onto the scene with her 2021 debut mixtape, To Hell With It. As Rolling Stone’s Jeff Ihaza wrote, “The rich, albeit brief, collection of songs on To Hell With It feels like the kind of genuine and heartfelt openness that the internet once promised.” Since then, she has amassed more than 5.9 billion streams on Spotify and released her debut studio album in 2023.

You can find more details about the collection on Rolling Stone’s TikTok page, or shop the full lineup now on Etsy.