Planned Parenthood targets vulnerable Republicans with $47 million midterm push

Healthcare Planned Parenthood targets vulnerable Republicans with $47 million midterm push Comments: by Nathaniel Weixel - 07/09/26 2:34 PM ET Comments: Link copied by Nathaniel Weixel - 07/09/26 2:34 PM ET Comments: Link copied

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Planned Parenthood is investing a near-record $47 million into the November midterm elections aiming to unseat the Republicans who voted to cut off the organization from federal funding last year.

The “We Decide” campaign from Planned Parenthood Votes — an independent Super PAC affiliated with Planned Parenthood — will target ads and voter outreach in battleground House races in Arizona, California, Colorado, Iowa, Michigan, New York, Pennsylvania and Wisconsin.

The funding will also go toward key Senate races in Michigan, where Democrats are likely running against former GOP Rep. Mike Rogers, and potentially Maine, even though Sen. Susan Collins (R) voted against the underlying bill that cut Planned Parenthood funding.

Still, Collins voted to confirm Supreme Court Justice Brett Kavanaugh, who was the crucial vote on overturning Roe v. Wade.

The scope of the involvement in Maine is yet to be determined after embattled Democratic Senate candidate Graham Platner said he was suspending his campaign. There are several candidates jockeying to replace him, and the state Democratic Party has until July 27 to decide who will be the standard-bearer.

The midterm push from Planned Parenthood comes after congressional Republicans banned the organization from receiving Medicaid funding for a year as part of the One Big Beautiful Bill Act.

The provision expired last weekend, allowing Planned Parenthood to regain access to hundreds of millions of dollars, but not before nearly 30 clinics were forced to close.

“We are ambitious, because really it’s an existential moment. This is a time where voters have an opportunity to take back our right to decide, our lives and our future state by state, and that really requires a scale of impact that is significant,” said Sarah Standiford, executive director of Planned Parenthood Votes.

“For millions of Americans, abortion is not a hypothetical election year [issue], it’s not even necessarily a political issue, it’s an everyday issue, and they’re now all living through the devastating policies that anti-abortion politicians have caused, and we have the power now to rectify it,” Standiford said. “It’s really important to elect at this moment unapologetic champions of sexual and reproductive health.”

The new investment also builds on ads Planned Parenthood’s advocacy arm has already been running against several at-risk House Republicans for their votes on “defunding.” The $47 million is the second-highest amount the Super PAC has spent, just shy of the record $50 million during the 2022 midterms.

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