By K.J. Yossman
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@KJYossman See All
Prime Video Prime Video international boss Kelly Day has urged the TV industry to embrace change, including AI.
Speaking at the Royal Television Society convention in London, Day, who is VP for international at Prime Video and Amazon MGM Studios, listed the ways that AI is being used to speed up and bring down costs throughout the production pipeline, from pitching to pre-production.
“For a studio like us, AI enables us to bring down the cost of production while maintaining quality, meaning more stories get made, more creative risks get taken, and more diverse voices get heard. That is not a threat to creativity. That’s creativity unleashed,” Day said, speaking to an audience of senior executives in the TV industry including BBC director general Matt Brittin and Sony Pictures TV international boss Wayne Garvie.
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