Prime Video Unveils Landmark $2 Billion-Plus Investment in Latin American Entertainment

The multi-faceted three-year investment plan encompasses programming, live sports streaming, digital store expansions and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile

By Anna Marie de la Fuente

Anna Marie de la Fuente

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Prime Video has unveiled a landmark $2 billion-plus investment plan in Latin American entertainment spanning 2027 to 2030 in a concerted bid to increase viewership and engagement.

The move comes in what is considered the second fastest growing region for streaming in the world, with Netflix the clear frontrunner.

At an inaugural showcase event in Mexico City led by top execs, the streaming giant announced a massive commitment that entails doubling its original local programming by 2030, expanding its live sports coverage, digital stores and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile.

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