American rapper and singer, IDK attends the Dries Van Noten Menswear Fall/Winter 2024-2025 show as part of Paris Fashion Week on January 18, 2024, in Paris, France. Marc Piasecki/WireImage During the pandemic, teenager Demi Weitz teamed with her power agent father, Richard Weitz, now co-chairman of WME, to launch RWQuarantunes. What started as a Zoom experiment in their Beverly Hills kitchen in March 2020 emerged as a philanthropic powerhouse raising nearly $40 million for close to 75 charitable causes and becoming a high-profile stop for a long list of musicians, actors and entertainment industry insiders including Bob Iger, Dana Walden, George Clooney, John Mayer, Billie Eilish, John Legend, Dolly Parton and many more.
Six years later, Demi Weitz is a Stanford graduate who has now teamed with two college pals and fellow alums to launch an artist-forward platform called Indigo. It’s a web-based platform to start with an expanded mobile app expected later this summer, and it’s designed to re-position fan culture from “passive audiences into active communities.”
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In doing so, the platform will be a place for artists to connect more deeply with their fan base by sharing things like unreleased music, voice memos, behind-the-scenes content and exclusive experiences. Fans will also be able to stream content, unlock access, support artists through micro-transactions, gift content to friends and other engagement opportunities.
Demi Weitz teamed with brother-sister duo Luc Giraud and Saskia Giraud to launch Indigo, and they’ve reeled in rapper, singer and producer .idk. to help kick off the platform. He’ll debut Indigo’s first experience by providing fans access to his Son de L’Amour event through an exclusive RSVP. Son de L’Amour will take place at the French Embassy in Washington, D.C., on June 20, in partnership with Juneteenth celebrations, Fête de la Musique, and the Smithsonian. Additional content for .idk.’s community will be rolled out that week.
“Indigo is founded on the belief that the music industry is moving from volume to depth. For years, artists have been measured by reach; we believe the future will be shaped by the strength of the communities forming around their work,” said Indigo co-founder Demi Weitz. “Our mission is to give artists the infrastructure to grow and invest in those communities. .idk. has long approached music as something larger than music itself, and that philosophy closely reflects the future we’re building toward.”
Added .idk.: “I’m excited to partner with a platform that truly gets it. Oftentimes, tech platforms in music don’t understand the nuance of community, but Indigo is completely changing that aspect of the landscape.”
Courtesy of Indigo THR Newsletters
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