Rio2C, Latin America’s Largest Creativity Meet, Consolidates as International Event 

Among international creatives and executives speaking at this year's Rio2C are Francisco Ramos, Axel Kuschevatzky, Daniel Burman, Jorge Drexler, Gastón Gorali, Adam Chase, Javier Gómez Santander and Arturo Chavez

By Marcelo Cajueiro

Marcelo Cajueiro

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RIO DE JANEIRO, Brazil — The 2026 edition of Rio2C, the largest creativity gathering in Latin America, looks set to consolidate the event as a top international meeting, particularly of talents and execs from Spanish-speaking countries in the region, said Rafael Lazarini, Rio2C’s founder.

Organizers expect the seventh in-person edition of the event, which will take place over May 27-31 period, to break last year’s record attendance of 55,000 people and 2,088 speakers and players from 39 countries.

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