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Naman Ramachandran
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RisingJoy RisingJoy has launched RJOY, a direct-to-consumer microdrama streaming service, initially available to audiences in the U.S. and Japan via TikTok Minis, the in-app feature that enables access to vertical content.
The launch was revealed by Cassandra Yang, CEO and co-founder of the Singapore-based company, at the APOS conference in Bali. “RJOY is the natural next step for RisingJoy,” Yang said. “In just a short time since our launch, we have curated some of the world’s best microdrama content and building the distribution relationships to match. RJOY brings that together in a direct-to-consumer experience, backed by partners who share our belief that micro-entertainment is one of the most significant content opportunities of this generation.”
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