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Robert Irwin has wrangled snakes, cuddled koalas, and charmed television audiences from Australia to America. Now, he’s outrunning a stampede of inflatable crocodiles through the outback.
Columbia Sportswear has unveiled its latest campaign starring its global brand ambassador, and the brand is leaning hard into Irwin’s signature blend of wildlife enthusiasm and self-deprecating humor. The new spot, filmed in Australia, casts Irwin in a high-stakes comedic chase through the bush, relying on his wilderness instincts — and a pair of Columbia’s new Tellurix Titanium OutDry Shoes — to escape a tidal wave of oversized inflatable crocs bearing down on him.
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