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Elsa Keslassy
International Correspondent
@elsakeslassy See All
"Cobra 11" (Courtesy of RTL) Germany’s leading broadcaster RTL Deutschland unpacked its recent partnership with YouTube at Mipcom Cannes, revealing that its long-running action series “Cobra 11” has thrived on the platform.
On stage alongside Pedro Pina, YouTube’s VP for EMEA, RTL Deutschland chief executive Stephan Schmitter said the broadcaster uploaded more than 200 full episodes of the series to YouTube a year ago, and was able to draw 30 million views — a major feat for a show which has aired since 1996 and previously sold to more than 120 countries worldwide.
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