By OpenAI COO’s own admission last February, ‘we have not yet really seen AI penetrate enterprise business processes.’ But for enterprise software giant SAP, whose stock has dropped significantly in 2026 in part from the ‘SaaSpocalypse’, the issue is still front and center.
On Monday, the European heavyweight announced its intention to acquire German AI startup Prior Labs for an undisclosed amount. Pending regulatory approval, SAP plans to invest €1 billion (approximately $1.16 billion) into the business over the next four years to grow it into an AI lab focused on structured data — the tables and databases where enterprise information typically sits.
