Shareef O’Neal, Shaquille O’Neal’s Son And Entrepreneur, Joins UTA Roster

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Shareef O’Neal, an entrepreneur and former athlete, has joined the roster of UTA, which will work to secure opportunities for him across sports media, unscripted television, digital media and more.

The signing comes as O’Neal, Shaquille O’Neal’s son, is poised to launch a revamp of the “Shaq” brand later this year, leading retail expansion. O’Neal, who works as creative director, helps to shape strategy, create partnerships, and bring a revitalized vision to the portfolio. O’Neal also collaborates with others across fashion, sports and entertainment, including Meta, DraftKings, Reebok, True Religion and ESPN.

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