(L-R) Tyler Warren and Chris 'Mad Dog' Russo speak on SiriusXM Photo by Cindy Ord/Getty Images for SiriusXM SiriusXM is launching a niche subscription offering targeting sports fans, creating what will be its least expensive option in the process.
The satellite radio giant is launching SiriusXM Sports Pass, a $5 per month audio subscription that will bundle all of its sports channels alongside a slew of terrestrial sports radio stations.
The service will be the most comprehensive live sports subscription offering anywhere (albeit audio-only), with every home and away NFL, MLB, NBA and NHL game broadcast; every NASCAR, IndyCar and Formula 1 race; PGA TOUR events and golf’s major championships; WWE Premium Live Events including WrestleMania, and many other events.
The new offering will launch Sep. 1, right as the NFL and college football season get underway. Channels include Mad Dog Radio, Fantasy Sports Radio, and the channels dedicated to individual sports like the NFL, MLB, NBA, F1, etc. It also includes national sports radio brand from ESPN, Fox Sports and Westwood One, as well as sports stations from Audacy, including WFAN New York and 97.1 The Fan Los Angeles.
“Every new channel, artist performance, live event, and creator collaboration advances our vision for the future of audio: making SiriusXM a home for fandom, where listeners can go deeper into the things they love and feel part of a lasting community,” said Jennifer Witz, SiriusXM’s CEO, in a statement. “SiriusXM Sports Pass brings that vision to life for sports fans by putting every game and event we carry, hometown voices, national personalities and the daily sports conversation into one simple, affordable subscription. No matter who you cheer for or where you listen, it brings you closer to the teams and voices that matter most to you.”
The sports offering opens up new possibilities for the company, which currently has an all-music tier for $11.99 per month and an all-access tier for $25.99 per month ($11.99 for streaming only) that serve as its most popular offerings. There also premium and family plans, as well as a $14.99 per month news, talk and sports plan.
The sports offering suggests a future where SiriusXM could cater to more specific tastes, be it through news or opinion, specific music genres, or other areas of “fandom,” as Witz puts it.
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