In April 2025, a new company called Slate Auto came out of stealth and shocked the car industry. Not only was this startup focused on making an ultra-cheap, customizable electric pickup truck with funding from Jeff Bezos, but it had also been operating in secret for three years in Troy, Michigan — the backyard of major automakers like Ford and General Motors.
TechCrunch was first to the story, reporting in early April about the company’s existence, its involvement with the Amazon founder, and its curious and unique business model. The weeks between our report and Slate’s official coming out party in late April provided a whirlwind of news, with prototypes of the startup’s truck popping up around California.
