Emily Zemler
View all posts by Emily Zemler March 27, 2026
Snoop Dogg YouTube/Snoop Dogg Snoop Dogg dropped a new single, “Stop Counting My Poccets.” The track, produced by Nottz, comes off the rapper’s forthcoming LP, 10 Til’ Midnight, out April 10.
The single arrived alongside a music directed by Luis De Pena and Yaslynn Rivera, which pays homage to classic West Coast gangster films. The clip is one part of a short film that acts as a visual for Snoop’s overall album.
Shot primarily in black and white, the short film features an appearance from West Coast rappers Ray Vaughn, G Perico, Hitta J3, and BLK ODYSSY. It follows brothers Ru Little and Do Wrong, both played by Snoop, who represent different paths and backgrounds as they navigate a high-stakes heist that goes wrong. The “Stop Counting My Poccets” video focuses one of the two characters.
10 Til’ Midnight features Swizz Beatz, Peezy, Trinidad James, October London, Kanobby, and Shawn Louisiana, with production from Swizz, Pharrell Williams, Rick Rock, Soopafly, Nottz, MyGuyMars, Erick Sermin, YoungFyre, and Snoop himself.
