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Naman Ramachandran
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Sony Pictures Networks India Sony Pictures Networks India (SPNI) has set an October launch for Sony Vizha, its new Tamil-language general entertainment channel, the company confirmed as it revealed the channel’s name and identity on Indian Independence Day through a rendition of “Tamizh Thai Vaazhthu,” Tamil Nadu’s state song whose title translates to “Invocation to Mother Tamil.”
The channel marks SPNI’s entry into Tamil entertainment, built around premium content rooted in Tamil culture, language and everyday life, produced with ambition intended to travel beyond its home market. Sony Vizha will combine original fiction, global reality formats, movies and tentpole entertainment across television and digital platforms ahead of its October debut.
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