Sony’s Latest High-End Bravia TVs Are Already on Sale

Jonathan Zavaleta

Contact Jonathan Zavaleta by Email View all posts by Jonathan Zavaleta June 22, 2026

Best Buy

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RGB LED TVs have swept the TV market, with players like TCL, Hisense, and LG showing off dazzling displays, and it didn’t take long for one of the biggest players in the market to get in on the action. Sony’s latest TVs include the Bravia 7 II and the more premium Bravia 9 II, each with vibrant RGB displays across a range of sizes.

Now, the TVs, which debuted in May, are already discounted at Best Buy, with savings of up to $300. Discounts include savings on two sizes of the Bravia 7 II models, marking rare discounts for brand-new flagship TV models.

What sets RGB LED TV tech apart is the backlight. Instead of white or blue LED backlights, RGB TVs feature thousands of red, green, and blue LEDs. What that translates to is vivid color and deeper contrast, as well as comfortable wide-angle viewing.

In addition to the bright RGB panels, Sony’s latest Bravia TVs feature Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X for cinematic picture and sound. The TVs also utilize Google TV for a seamless browsing experience and wide support for popular apps, and they feature Gemini for easy voice searching.

As for the hardware, the TVs feature four HDMI ports, including two HDMI 2.1, with one being eARC for connecting a soundbar or surround sound system. The TVs also feature a unique central stand with a semi-transparent column that adds visual appeal while offering a convenient way to conceal cables. It’s also a solid option for gaming, thanks to support for a smooth 120Hz refresh rate, plus a variable refresh rate to reduce stuttering.

The higher-priced Bravia 9 II models, meanwhile, feature Sony’s most advanced RGB, a unique treatment that allows for deeper blacks in brighter environments, plus immersive audio with up-firing tweeters. Here are some of the best Best Buy deals on Sony’s latest Bravia TVs.