Spotify and NIVA Partner to Support Independent Music Venues

By Jem Aswad

Jem Aswad

Executive Editor, Music

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Spotify and the National Independent Venue Association have announced a year-long partnership intended to strengthen independent live music in the U.S. 

As the live-music business has expanded and consolidated, independent venues have found themselves facing daunting odds competing against giants like Live Nation and AEG.

“Independent venues are the heartbeat of live music,” said Spotify’s Rene Volker. “They’re where artists take risks, build devoted communities, and where fans discover what they’ll love for the rest of their lives. This partnership with NIVA is about making sure Spotify’s platform, editorial, and product capabilities are working in direct service of that ecosystem. We’re here for the long game.”

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