Jon Blistein
Contact Jon Blistein by Email View all posts by Jon Blistein August 11, 2026
A display showing how Spotify will start applying "AI Persona" badges to profiles featuring music from AI-generated artists. Courtesy of Spotify Spotify will start handing out “AI Persona” badges to artist profiles featuring music generated with artificial intelligence.
The new policy will officially go into effect in mid-September, though people behind AI artists will have the option to self-disclose starting today (Aug. 11). Otherwise, Spotify will start reviewing, identifying, and labeling the badge to relevant profiles. Music from artist profiles embossed with the AI Persona badge also won’t appear in any of Spotify’s editorial or algorithmic recommendations (though they can appear in personalized recommendations if a user follows such an artist).
In a statement, Spotify said it will be looking for artists profiles that appear to use “photorealistic AI-generated identities.” It’ll also focus primarily on artists “who have met defined audience thresholds, so the labels cover the vast majority of artist profiles that users visit.”
The AI Persona badge will appear on artist profiles, as well as in search results and on track rows on playlists. Furthermore, users will be able to see whether the person behind the AI artist chose to self-disclose, or if Spotify stepped in “to review and make an informed determination.” Artists given the AI Persona badge by Spotify will have the chance to self-disclose, or they’ll be able to appeal the decision if it was a mistake.
