Svedka Super Bowl Commercial Contest Offers $500,000 to Creators Who Devise Winning Spot for Big Game

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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Vodka can be used to make everything from an espresso martini to a Moscow Mule. One Super Bowl advertiser hopes people will use the beverage in a bid to make $500,000.

After tapping AI to help craft a 30-second commercial in Super Bowl LX, Svedka Vodka will instead turn to fans and followers and ask them to create the brand’s next Big Game extravaganza. Participants who are 21 years old or older must create a 15-second ad for Svedka Vodka Water, a new cocktail offering, and submit it at biggamecontest.svedka.com between 12:01am ET on November 2, 2026 and 11:59pm ET on December 1 of this year.

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