SXSW London Chief Teases Conference Program, Draws a Distinction Between Austin and Shoreditch: ‘We’ve Decided to Create Our Own Vibe’

By Leo Barraclough

Leo Barraclough

International Features Editor

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Katy Arnander, director of programming at SXSW London, teased this year’s conference program Tuesday evening at an event at a hip bar in the uber-cool neighborhood of Shoreditch, East London, where the festival is staged. The bar’s name, Equal Parts, neatly reflected the nature of SXSW London, as outlined by Arnander.

The festival, whose second edition runs June 1-6, revealed its live music component last week, and on Thursday it’ll be the turn of its conference lineup, with speakers drawn from the worlds of business, tech, politics and the arts. The film and series program will be unveiled next week.

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