Kory Grow
Contact Kory Grow on X View all posts by Kory Grow June 4, 2026
The Beatles. © Apple Corps Ltd. Nearly six decades ago, on June 25, the Beatles converged on Abbey Road’s Studio One with guests including members of the Rolling Stones, the Who, Eric Clapton, Graham Nash, and Marianne Faithfull, among others, to perform “All You Need Is Love” for a global telecast. Now, Apple Corps Ltd., the label the Beatles founded, is recognizing a fan-led initiative to commemorate the song’s message by declaring June 25 “Global Beatles Day.”
A fan named Faith Cohen launched a campaign to mark Global Beatles Day in 2009, the year the band reissued their catalog as a box set. Fans who followed suit hosted celebrations of the Fab Four around the world, including tribute concerts and sing-alongs.
Apple Corps will commemorate the event this year by releasing a colorized version of the Beatles’ “All You Need Is Love” broadcast, which was part of the BBC’s One World program. It will mark the first official time the performance has been posted online.
“[Global Beatles Day] honors and amplifies the enduring phenomenon and ideals of the Beatles, both collectively and individually, and their extraordinary gifts to the world,” the event’s website, created by Cohen, says. “Their influence extends far beyond music, reflecting a commitment to peace and love, youth, and the expansion of human consciousness.” The site also hosts a form where people can sign up to show support for the movement’s message.
