The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass?

CitrixNews Staff

· April 6, 2026 at 1:00 PM

Apr 6, 2026 6:00am PT The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass?

By Kennedy French, Angelique Jackson

Robert Pattinson and Zendaya at the New York Special Screening of "The Drama" held at Regal Union Square on April 02, 2026 in New York, New York. (Photo by John Nacion/Variety via Getty Images)

Variety via Getty Images

SPOILER ALERT: This story contains spoilers from A24’s “The Drama,” now playing in theaters.

Last Thursday night, Zendaya glided onto the black carpet at Regal Union Square in New York City wearing a strapless black-and-blue feathered Schiaparelli ballgown. Fresh off the runway from the fashion house’s spring 2026 collection, the striking look marked the culmination of her wedding-coded wardrobe for “The Drama” press tour with “something blue.”

The Drama Over Marketing ‘The Drama’: Was the Wedding-Focused Promo Misleading or a Marketing Masterclass?

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