The ‘Love Story’ Effect: How Carolyn Bessette Kennedy’s Style Fueled a New York City Retail Boom

By Arushi Jacob

Arushi Jacob

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Spring has (nearly) arrived in New York City, and so has a wave of Carolyn Bessette Kennedy-inspired mania. Inspired by Ryan Murphy’s FX show “Love Story,” which chronicles the tragic romance of Carolyn Bessette and John F. Kennedy Jr., women all over the city can be seen recreating the former fashion publicist’s most popular looks — from her classic jeans and black turtlenecks to midi skirts and leather coats. No outfit is complete without oval-shaped sunglasses and, of course, her staple tortoiseshell headband. Carried at the 188 year-old New York apothecary, C.O. Bigelow, since the 1950s, the 1.5-inch acetate headband created by Charles Wahba and favored by Bessette Kennedy has been sold out on the pharmacy’s website for weeks, while the store is flocked by fans.

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