‘The Mummy’ Poster Ads Banned From London Underground After Advertising Watchdog Cites ‘Distressing’ Imagery

By Naman Ramachandran

Naman Ramachandran

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The U.K. Advertising Standards Authority has ruled that outdoor poster ads for “Lee Cronin’s The Mummy” breached its code by presenting an image that gave “a realistic impression of a dead child,” while clearing companion TV and streaming spots for the same campaign.

The ASA investigated four issues stemming from several complaints about ads for the Warner Bros Entertainment U.K. Ltd. cinema release, seen in April this year. The regulator upheld one complaint and rejected the other three in a ruling published Aug. 5.

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