The New York Times Company has reportedly “entered exclusive negotiations” to acquire Letterboxd for $330 million, according to a report from The New York Times itself.
Letterboxd, an online platform for movie lovers that could be compared to Goodreads for movies, has grown dramatically in recent years. Letterboxd reported 3 million users in January 2021, a figure that grew to 28 million by April of this year. More than half of its users are under 35.