The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows

Jun 29, 2026 4:16am PT The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows

By K.J. Yossman

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K.J. Yossman

@KJYossman

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Streaming platforms are smitten with romance – predominantly the scripted kind.

New research from Ampere Analysis shows that 83% of first-run romance commissions in the first half of 2026 were scripted. Of those, 40% were adapted from books, which has been the case since 2025 (since 2023 the number of book adaptations has increased by 73%, a trend partly prompted by the rise of BookTok).

The ‘Off Campus’ Effect: Streamers Smitten With Scripted Romance Over Dating Shows, Research Shows

K.J. Yossman

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