Tom Holland Shane Anthony Sinclair/Getty Images Cheers to Christopher Nolan!
Tom Holland, who stars as Telemachus in Nolan’s The Odyssey, has launched a collaboration between the forthcoming epic from Universal Pictures and his non-alcoholic beer brand BERO. Available beginning July 8 on BERO’s website, the collaboration unites the brand and the film through a limited-edition Noon Wheat 6-pack, featuring collectible packaging, a custom box and can designs inspired by The Odyssey.
Per BERO, the collaboration is rooted in a “shared appreciation for storytelling, adventure and bringing people together” while reflecting BERO’s continued commitment to “celebrating the cultural moments that create lasting connections.” BERO was co-created by Holland and John Herman.
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Nolan’s The Odyssey casts Matt Damon as Odysseus, who, after the Trojan War, faces a dangerous voyage back to Ithaca as he encounters creatures like the Cyclops Polyphemus, Sirens and Calypso along the way. Damon and Holland star opposite Anne Hathaway, Robert Pattinson, Lupita Nyong’o, Samantha Morton, Zendaya and Charlize Theron. Nolan wrote and directed the film and produced it with his wife, Emma Thomas, for their company, Syncopy. Filmed entirely in IMAX, Nolan’s The Odyssey hits theaters July 17.
Holland, who follows up The Odyssey with a return to the Spider-Man franchise with Brand New Day on July 31, sat down with The Hollywood Reporter in April to chat BERO and his big year. “I love the product, I love the brand and I love the people I get to work with,” he said of BERO. “But it also has really helped me stay sober because our whole ethos is authenticity. It would be incredibly unauthentic if I was trying to sell non-alcoholic beer while also drinking myself. It’s such a great drive for me to stay sober. With every day that goes by, it gets easier and easier, but I’m very grateful for the company, for the support it’s given me on my journey to sobriety.”
Holland at the world premiere at London’s Odeon Luxe Leicester Square on July 6. THR Newsletters
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