Plus Icon
Brian Steinberg
Senior TV Editor
bristei See All
Courtesy of Fox The actors of Fox‘s reboot of the popular lifeguards-and-love series “Baywatch” will get some assistance on land as they go about their ocean-based rescues.
Fox has struck a season-long sponsorship deal with Toyota that will essentially make the automaker’s Tacoma another member of the cast. A customized Tacoma will be featured as the lifeguards’ official vehicle in the series, while various “Baywatch” characters will be spotted using a range of Toyota models as their personal transportation. No other automaker will get such treatment in the series, and, in a handful of episodes that put a spotlight on specific Tacoma in-vehicle features, no other auto advertiser will be able to run commercials.
Related Stories
