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Brian Steinberg
Senior TV Editor
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Mario Wagner TV’s annual “upfront” sales market has largely closed, but not with much of the fanfare that typically accompanies its end.
TV networks and big media agencies have wrapped the bulk of their discussions around the sale of advertising time ahead of the next cycle of programming from big U.S. media companies, according to two media buying executives familiar with the pace of negotiations. Are the results cause for celebration? Judging by the relative silence in the marketplace, perhaps not.
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