U.K.’s Largest Harry Potter Store Opening in London Ahead of HBO Series Launch

By Alex Ritman

Alex Ritman

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With Harry Potter excitement expected to reach fever pitch once more later this year with the launch of HBO’s new TV series, Warner Bros. is going big on the merch — and just in time for Christmas.

The studio has announced that the U.K. largest Harry Potter shop will open in central London in November, weeks before the hotly-anticipated series premieres on Dec. 25.

The flagship store, which will span two floors and more than 21,000 square-feet, will be located on the main shopping area of Oxford Street and has, according to Warner Bros., taken inspiration from the Wizarding World’s own magical shopping street Diagon Alley. It is set to feature a dragon towering above Gringotts bank, a full-sized Knight Bus and also a branch of the Leaky Cauldron pub serving food and foaming Butterbeer.

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