Versant Extends Golf Game With Plans to Acquire Full Swing for $530 Million

By Brian Steinberg

Brian Steinberg

Senior TV Editor

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The New York Times Co. has games. Disney has theme parks. And Versant Media has golf.

In an era when more traditional media companies are looking beyond the usual flows of revenue, Versant on Monday unveiled plans to purchase Full Swing, a sports technology firm that lets customers, coaches and athletes make use of simulations and provides data of performance, for $530 million in cash from Bruin Capital and a group of minority investors.

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