Vertical Media Takes its Place Alongside Film and TV as a Powerful Audiovisual Language

The rise of microdramas and vertical media platforms marks the dawn of an audiovisual language that speaks to digital natives (Column)

By Hernan Lopez

Hernan Lopez

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One week from today, on July 17, I will take my family to see Christopher Nolan’s “The Odyssey.” We will watch it in IMAX, shot on cameras built for the movie. My teenagers and I will turn our phones off and give the expected blockbuster our undivided attention. Millions of other families will do the same, because it’s exactly the shared experience film was built to deliver.

I spent two decades in television, before leaving in 2016 to found a podcast company well before it was fashionable. Today I advise media companies and I spend a lot of time thinking about the opposite of the IMAX experience: a new audiovisual language called Vertical.

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